Jan 15, 2008

Who Needs $90 Wine?

Apparently the price of wine heavily influences how much people enjoy it. A team of researchers at Stanford and CalTech set out to prove this, and gave testers two glasses of wine to try. One was a "$90" glass of wine, and the other a "$10" glass of wine. What the subjects didn't know was that these two glasses of wine were actually identical.

"Specifically, the researchers found that with the higher priced wines, more blood and oxygen is sent to a part of the brain called the medial orbitofrontal cortex, whose activity reflects pleasure," reports CNET.


Jose Anes said...

I take that in the study people knew the price of the bottle?

Money And Investing

her every cent counts said...

Jose: They were told the bottles cost different amounts of money, but they were basically lied to because in the end they were served two identical bottles.

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